Neal Gorenflo

Neal Gorenflo is the co-founder and publisher of Shareable Magazine, a nonprofit online magazine about sharing. As a former market researcher, stock analyst, and Fortune 500 strategist, Neal is perhaps an unlikely voice for sharing. A revelation in 2004 inspired Neal to leave the corporate world to help people share through Internet startups, grassroots organizing, and a circle of friends committed to the common good.

During this career shift, Neal worked on several sharing Internet startups including peer-to-peer asset sharing platform, a DVD exchange lead by Sunil Paul, a spinout of Cisco’s corporate asset sharing platform, and white label asset sharing platform Neal also worked for green social network and FAS.research. At FAS, he lead social network analysis projects to help restructure a leading foundation and develop a sustainability strategy for the agriculture industry. To build community in the space, he co-organized The Abundance League monthly salons about alternative economy in San Francisco for five years.

Through his exploration of sharing, Neal met those who would co-found Shareable with him. In addition to his work at Shareable, Neal serves on the board of nonprofits Independent Arts & Media and ForestEthics, and is a Strategy Fellow at FAS.research and a member of Stanford’s Persuasive Technology Lab. Neal earned a masters at Georgetown University’s Communication, Culture & Technology program, the first graduate program focused on the impact of the Internet on society. He lives in Mountain View, California with his wife Andrea, a pediatrician, and son Jacob.

A Journey to Sharing


The latest chapter of my life began in the parking lot of a warehouse near Brussels Airport in Belgium one sunny Saturday afternoon in 2004. At the time, I was working for one of the largest global transportation companies in the world on a multi-billion
dollar merger integration project. In a strange twist of fate, I was actually working indirectly for the German government who had bought the American company where I worked. I was commuting between San Francisco and Brussels spending an alternating
three weeks in each.

Social Media Isn’t Changing the World, It’s Creating a New One


Blogs have been a twitter about Malcolm Gladwell’s New Yorker article last week slamming those who believe social media can revolutionize activism. The article compares the high risk activism of the civil rights movement with Twitter’s role in the Iranian elections concluding that, “the revolution will not be tweeted.”