In the inaugural edition of The Technologist, Douglas Rushkoff offers a brief essay about shifting our thinking away from ‘present shock’ interventions to preventions:

“…it’s an emphasis on obvious fixes to calamity, rather than long-term approaches to prevention. So in medicine, for example, we have developed some terrific chemotherapies for cancer, while refusing to grant serious attention to the role of nutrition, herbs or, dare I even mention them, chiropractic and homeopathy on a patient’s wellness. The real abhorrence of such modalities may have less to do with unscientific foundations than with their paucity of dramatic results. A patient population that is less likely to contract cancer or diabetes may be a statistical victory, but it’s hardly as dramatic as a cure.” – Douglas Rushkoff