NORWAY AND THE US PACIFIC NORTHWEST

“The salmon industry recruits a richly layered semantics of separation, scripting the encounter between humans and salmon through the disinterested, alienating language of the rational intellect. Salmon are “resource,” “product,” “brand,” “biomass.” Such language appeals to the Cartesian ideal of a disembodied res cogitans, a thinking mind that is wholly separate not only from the world, but from its own body.” – Martin Lee Mueller