Räätz: I no longer have a definition of transformational media and entertainment. When I hear it or see it, I feel it. I instantly know it! But how can I talk about transformational entertainment or media with others if I don’t want to adhere to a strict definition of what it is? What distinguishes a transformational film from an ordinary Hollywood film, for example? I believe there are a couple of components that help to distinguish these differences. The first is intention.When the filmmakers of What the Bleep Do We Know!? set out to make that film, they did so with a specific intention and agenda. They wanted to share certain information with the hope and expectation that it would better the world.The stories that compriseW hat the Bleep contain information related to science and spirituality—so there was a specific intention, a specific agenda. In ordinary Hollywood films an element of transformation may be present, but it’s really a part of the story, not necessarily what drives the creation of the film. Transformation is not necessarily the primary or overarching theme of the film. So I believe the element of intentionality is one quality that helps distinguish transformational entertainment from ordinary entertainment.

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